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What Small Business Needs to Know About Marketing
In Episode 208, Cathy Smith delves into the essential marketing strategies every small business owner needs to know. This episode is a special collaboration with the Online Prosperity Show, hosted by Prosper Taruvinga. With over two decades of experience in marketing, Cathy shares her journey from a corporate career to becoming a digital marketing agency owner and coach.
Cathy speaks candidly about common marketing pitfalls like poor advice, spreading too thin, and lack of consistency. She also emphasises the importance of targeting the right customers and staying authentic in your marketing efforts. Additionally, she talks about the need for small business owners to continually learn and surround themselves with the right people. Whether you're just starting out or seeking to refine your marketing skills, this episode is a treasure trove of actionable insights.
- The Importance of Niche Marketing: Cathy Smith emphasised the value of focusing your business and marketing efforts on a specific niche rather than trying to be everything to everyone. She used the example of Facebook starting in one university and slowly expanding to underline the importance of a targeted approach.
- The Role of Authenticity: Cathy stressed that being authentic is crucial in marketing. She noted that businesses should be true to their own identity and not try to be something they're not. Being authentic not only attracts the right customers but also repels the wrong ones, making your marketing more effective.
- Continuous Learning and Networking: Cathy highlighted the importance of surrounding yourself with the right people and continuing to learn, especially in the field of marketing. She mentioned that no one can know everything, so learning from others through means like podcasts can provide new perspectives and areas of expertise.
Tune in to hear Cathy's invaluable tips and get ready to elevate your small business marketing game.
Support the show: https://smallbusinesstalk.com.au/
See omnystudio.com/listener for privacy information.
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By Cathy Smith
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In Episode 208, Cathy Smith delves into the essential marketing strategies every small business owner needs to know. This episode is a special collaboration with the Online Prosperity Show, hosted by Prosper Taruvinga. With over two decades of experience in marketing, Cathy shares her journey from a corporate career to becoming a digital marketing agency owner and coach.
Cathy speaks candidly about common marketing pitfalls like poor advice, spreading too thin, and lack of consistency. She also emphasises the importance of targeting the right customers and staying authentic in your marketing efforts. Additionally, she talks about the need for small business owners to continually learn and surround themselves with the right people. Whether you're just starting out or seeking to refine your marketing skills, this episode is a treasure trove of actionable insights.
- The Importance of Niche Marketing: Cathy Smith emphasised the value of focusing your business and marketing efforts on a specific niche rather than trying to be everything to everyone. She used the example of Facebook starting in one university and slowly expanding to underline the importance of a targeted approach.
- The Role of Authenticity: Cathy stressed that being authentic is crucial in marketing. She noted that businesses should be true to their own identity and not try to be something they're not. Being authentic not only attracts the right customers but also repels the wrong ones, making your marketing more effective.
- Continuous Learning and Networking: Cathy highlighted the importance of surrounding yourself with the right people and continuing to learn, especially in the field of marketing. She mentioned that no one can know everything, so learning from others through means like podcasts can provide new perspectives and areas of expertise.
Tune in to hear Cathy's invaluable tips and get ready to elevate your small business marketing game.
Support the show: https://smallbusinesstalk.com.au/
See omnystudio.com/listener for privacy information.