What do sports and circular economy have in common? Well, today’s guest Brad Jeavons thinks approaches traditionally used by sports teams could help us create more sustainable and circular companies, especially when it comes to strategy and cultural deployment of circular economy concepts. Brad is an author, coach and presenter who focuses on helping organizations and their people reach their potential. In this episode, Brad shares what we can learn about transitioning to a circular economy from his experience helping large organizations shift culture. We also talk about why customer centric companies are more likely to have success with the circular economy and Brad shares his thoughts on the state of circular economy in Australia. Resources and links discussed in this episode are available at gettinginthelooppodcast.com.