Fear of Judgement: People are going to judge you. No matter what you do, there is always going to be a bunch of people who would say nasty things about you. Stay positive and train your brain to not to focus on negativity.

Vanity metrics: When the numbers are not growing people get discouraged. To be successful on social media you need to be consistent. People are going to judge you based on the value that you are providing. The number will grow with time. Set your goals of having a personal brand. Take the necessary steps every single day to grow it and to attract the right people.

Fear of trolls and online bullies: Women are hesitant to build a personal brand. The most obvious reason is online bullies and trolls. Negative people are going to be there. These are the bunch of people who want to discourage you. It is wise to ignore them and keep doing what you are doing.

Don’t compare yourself with celebrities: It’s not about encouraging hero-worship or to have a cult following. It is about having a tribe or a bunch of people who are inspired by you, trust you, and see you as their role model. It is not meant to trigger envy but to encourage positivity.

Thanks.

Niraj Kumar Singh