If your first launch went really well and your second one felt confusingly quiet, you are not alone. This is one of the most common patterns educators experience, and it has far less to do with the quality of your offer than you think.

→ In this episode, I break down why the first round often sells effortlessly, why that early traction can actually mask missing foundations, and what shifts you need to make to build a sustainable education business that grows beyond your warmest supporters.

→ You will learn the difference between audience expansion and audience activation, how each one affects your launch results, and why focusing on only one keeps you stuck in inconsistent sales cycles.

→ We talk about what happens when you skip the foundational branding and messaging work because your audience is warm, how to rebuild trust with the people already in your world, and what to do if you haven’t been growing your audience between launches.

→ I also share examples from Escape to Elevate alumni, Sought After Educator students, and my own journey to show you how these patterns play out in real time and how to get momentum flowing again.

→ By the end of this episode, you will know exactly where to look if your launches feel unpredictable, what is actually happening behind the scenes, and how to create a marketing ecosystem that supports you long term.

If you are ready for deeper support as you build your brand and your education business, the Sought After Educator Accelerator will walk you through this work step by step.

jodiebrown.ca/sae