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In this podcast with Store Brands Editor-in-Chief Lawrence Aylward, Kantar Consulting's Diana Sheehan says both companies' store brands will complement each other, leading to an increase in footprint and penetration of their own brands.
By EnsembleIQ EditorsIn this podcast with Store Brands Editor-in-Chief Lawrence Aylward, Kantar Consulting's Diana Sheehan says both companies' store brands will complement each other, leading to an increase in footprint and penetration of their own brands.