I talk about my disdain for keywords and what I mean by getting beyond them. This episode features Tim Kilroy, a former CMO, founder of agencies that sold for 7 figured and more.

What the heck does "Beyond Keywords" even mean? Ft. Tim Kilroy

In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. 

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In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. Rocket icon from Font Awesome.

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What the heck does "Beyond Keywords" even mean? Ft. Tim Kilroy

What the heck does "Beyond Keywords" even mean? Ft. Tim Kilroy