Ever get confused with all of the acronyms marketers used to describe campaigns, measure results and then provide data? Well, KPI is one of the greatest of those confusion creators! Liz and Tony discuss what KPIs are, how to use them effectively and what they can mean for both a marketer and business owner.

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

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