We’ve all seen ads for Quibi and it has officially launched. So what the heck is a Quibi? I first heard about Quibi at CES in 2019. I wasn’t sure what it was all about except that a lot of celebrities from different genres were endorsing (and likely investing) in the app. Turns out Quibi is a video streaming app designed for use on your mobile device. It was founded by Jefferey Katzenberg, of Disney productions fame, and features short, high-quality television shows news reports, sports features, and movies.

Right now, the content on Quibi seems to be 100% original. In fact. A lot of the shows on Quibi are produced by and starring the celebrity backers that you see in the commercials. Shows star the likes of Chance the Rapper, Lebron James, Liam Hemsworth, and Chrissy Teigen.

Quibi features short-form content or normal length content split into short-form episodes. You can usually watch an episode in five to ten minutes and with episodes releasing daily it doesn’t take too long to get to the end of a series. I found myself interested in a show called Murder House Flip, a blend of true crime and home improvement. The first story, renovating a house where a gruesome murder took place thirty years ago, took three episodes to complete. Total running time was similar to that of a half-hour show on TV if you account for ad breaks.

Watching Murder House Flip is where it clicked for me. Quibi isn’t all that different than television except for being formatted for your mobile device. It is a new concept for high definition, highly produced shows, and movies to flip to verticle mode when you tilt your phone but that’s about where the innovation stops in my opinion. Television has always been featured in short bits, split up by advertising. The difference here is that the content is a bit shorter overall, including the advertising content. I think Quibi is more of a tv channel than a world-changing app.

There is currently no content on Quibi for children. The shows on Quibi, like most streaming services, are rated 14+ up to Mature. You will hear adult language and see some adult themes as well. Most content wouldn’t even be very entertaining for most younger viewers. I would rate the app 16+. As I mentioned above, the idea that Quibi is innovative is only partly accurate. Younger digital natives will see this concept as new. One show being split into several parts separated by ads is pretty new to young ones who are used to clicking play and binging, ad-free, and interruption-free with whole seasons of shows being released all at once. Those of us who lived through Saturday morning cartoons and TGIF every week aren’t so impressed.

I will remind you that the content on Quibi is considered rated teen or higher. Many of the shows feature adult language, extreme violence, and some sexual content. While you may enjoy Quibi, since the shows are new and feature some celebrities that we all love, I wouldn’t recommend it for your kids.