PartnerOps Partner

What the heck is Partner Ops?


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The short answer: A jack of all trades supporting a wide set of initiatives to drive Partnership process deeper into the org they serve. The long answer: It's really not well defined and will largely depend on your organizational maturity around Partnerships. This role could be responsible for the following (non-exhaustive) list of "things" within the organization: 

✅ #PRM Implementation and ongoing management/enhancements (often a driving reason for the initial hire) 

✅ #Reporting and #Dashboards in CRM/Reporting systems 

✅ #Inbound referral process management/enhancements 

✅ #Data hygiene and program modeling 

✅ #Product level reporting for ISVs/OEM utilization/analytics 

✅ Daily support of inbound partner issues for system access, quote support, license allocation, etc. etc. 

✅ #Enablement systems tied to PRM or LMS delivery 

✅ Account mapping solutions and ongoing reporting requests 

✅ #Territory creation/alignment into direct rhythms for affiliates and resellers + conflict resolution 

✅ System training and enablement, internally and externally 

✅ Partner Onboarding - technical and otherwise 

✅ Requirement gathering for Partner based initiatives 

✅ #ProjectManagement for a variety of partner-related projects extending from every program deeper into the organization

✅ #Enterprise Architecture for #ecosystem tools such as LSM, PRM, SSO, etc. 

✅ Turn ideas into scalable solutions to support Partner oriented growth/expansion Basically, your #partnerops role is a #partnermanager without the day-to-day responsibility (or potential financial upside) of managing partners. 

▶ They will #advocate for more support and partner inclusion. 

▶ They will #educate on what Partners do for the business. 

▶ They will #collaborate with literally everyone in the org.. 

▶ They will #support... ucate.... (and it was going so well....) all the initiatives needed to make Partnerships successful. 


The trend right now hiring a PartnerOps role between 12-24 months into program development, often tied to a major PRM (or other system) project and without a lot of clarity for the potential scope and influence of the role.

Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com

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PartnerOps PartnerBy Aaron Howerton