Do your part to keep guitar driven rock ALIVE... join Loudini LIVE! Go to http://LouLombardiMusic.com/InnerCircle to find out how you can be a part of our LIVE online audience and get access to exclusive music and video!You hear this term "Riff" thrown around all the time. But what exactly is a Riff? Where did it come from? Why is it SO important?Topics covered:-classical origins in the ostinato-1930s and the shortening of "refrain"-what it is-what it is not-rhythm and why the "riff" will go on forever-BBC Documentary "The Joy of The Guitar Riff" https://youtu.be/XWFL-QvMK-8