COVID-19 had an interesting impact on outdoor recreation: it led many people to take up outdoor activities for the first time. Outdoor Industry Association released the 2021 Special Report: The New Outdoor Participant diving into the data about these first-time outdoorists. Iris chats about these findings and what they mean for industry marketers for the coming years. If you're curious about engaging these brand new outdoor customers and turning them into lifelong adventurers, listen in! 
 
​Read The Report
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What The Influx Of New Outdoor Participants During COVID Means For Marketing (minisode)

This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep.

The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.

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Lisa Congdon talks about her creative process, loud quitting, and cycling. Highly recommend for seasoned creatives who are serious about art as a career.

Lisa Congdon on loud quitting, joy, and cycling.

Today's episode is kind of wild, and that comes as no surprise because today's guest is THE Alex Bogusky. Alex was creative director, then partner, then co-chairman of Crispin Porter + Bogusky and was named "Creative Director of the Decade" by Adweek in 2010. Alex led some of the most celebrated and revered ad campaigns of the last few decades. But he left the ad industry behind, and we get a glimpse into his new path in life.
You're going to want your SCUBA gear for this one... Alex dives DEEP into topics like infinite consciousness, releasing ego, love, and meditative journeys. Take notes, re-listen a few times, and let it all sink in.
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Descript

Alex Bogusky on Creativity As An Extension of Love

"I am such a believer in taking the risk and finding your passion project."
This week's guest is award-winning filmmaker Jordyn Romero. Jordyn discusses the act of living your purpose, the importance of passion projects, and the learnings she's found through navigating trauma and grief. Hear about Jordyn's latest film project, how she feels content in her current life, and the effect of on-set group dynamics. 
Follow Jordyn:
jordynromero.com
@jordynromero
 
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View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast 
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Descript

Filmmaker Jordyn Romero on Living Your Purpose & Creating Through Grief

This week on the show: Dersu Rhodes, former VP of Creative at MUD\WTR, former Creative Director at VICE, current freelancer and all-around creative genius. Dersu discusses his career path, what his current phase of creativity looks like, how to discover your passion, and more. Dersu focuses on exploration, authenticity, and bravery. There may or may not be mention of puppets. This one is a can't-miss episode!
Follow Dersu:
dersurhodes.com
@dersurhodes
 
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View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast 
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Dersu Rhodes on Finding Purpose Through Play

"If I'm passionate about one thing, I'm passionate about being a curious human."
This week we're joined by Emmy-nominated creative producer and photographer Tatiana Alexandra. Tatiana dives into her career journey and covers her propensity to enter into the unknown, how to find joy in being lost, and daring to break away from what's conventional.
Follow Tatiana:
tatianaalexandra.com
@tatiana.alexandra
 
Follow us on Instagram: @wheeliecreative 
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast 
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!
Support the show by shopping from our Affiliate Links:
Athletic Brewing
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Descript

What The Influx Of New Outdoor Participants During COVID Means For Marketing (minisode)

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