In this episode, the hosts discuss the recent ban of Apollo and Seamless from LinkedIn, exploring the implications for sales tools and prospecting strategies. They share personal anecdotes, including baking adventures, and emphasize the importance of adapting to LinkedIn's evolving landscape while maintaining ethical practices in data usage.

The conversation highlights the need for a balanced approach to leveraging LinkedIn as a valuable resource for sales and marketing.

Chapters:

• What Happened with Apollo and Seamless on LinkedIn – 05:22
• Why LinkedIn Cracked Down and the Game Theory Behind It – 07:44
• The Risk of Automation and Scraping on LinkedIn – 09:57
• What Revenue Leaders Should Do Differently – 14:39
• Balancing Risk and Reward in Outreach Strategy – 16:58
• The Ethics and Gray Areas of Data Use – 19:22
• Hedging Your Strategy Across Data Providers – 22:42
• How Platforms Like LinkedIn Detect Bots and Automation – 23:08
• Final Thoughts on Behavior Change and Platform Strategy – 24:36

Mentions:

Brandon Bornancin

Apollo.io

Seamless.AI

LinkedIn

GTM Crossroads Podcast:

⁠⁠Brendan Tolleson⁠⁠ – ⁠⁠RevPartners⁠⁠

⁠⁠Zach Vidibor⁠⁠ – ⁠⁠Octave⁠⁠

⁠⁠Harris Kenny⁠⁠ – ⁠⁠OutboundSync⁠⁠

Want to elevate your revenue leadership game? Visit ⁠⁠⁠⁠RevPartners.io⁠⁠⁠⁠⁠ for expert insights and strategies to drive customer success and business growth!