<p>Memes are a popular way to communicate and connect, but they can also have tremendous influence because of the power of memorable images.  KMOX Virtual Consumer Editor Megan Lynch and Media Literacy expert Julie Smith explore how memes are used to quickly and widely spread a message. </p>

Memes are a popular way to communicate and connect, but they can also have tremendous influence because of the power of memorable images. KMOX Virtual Consumer Editor Megan Lynch and Media Literacy expert Julie Smith explore how memes are used to quickly and widely spread a message.

<p>Memes are a popular way to communicate and connect, but they can also have tremendous influence because of the power of memorable images.&nbsp; KMOX Virtual Consumer Editor Megan Lynch and Media Literacy expert Julie Smith explore how memes are used to quickly and widely spread a message.&nbsp;</p>

"What the Media?!!?"   Episode 2 - Memes

The average American consumes 11 hours a day of electronic mass media! Learning to analyze media messages regardless of who sends them is a 21st century survival skill (in Missouri they're considering adding it to the school curriculum). What the Media ?!!? will explore topics like "How to spot a bot" and "why memes work". We speak with local Media Literacy professors and authors as our experts in addition to the anchors and reporters in our newsroom. A good comparison is a food critic - they look at how the food is prepared, who the chef is, how the food is presented, the texture etc. We will do the same for Media!

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"What the Media?!!?" Episode 2 - Memes

"What the Media?!!?" Episode 2 - Memes