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AI isn’t killing SEO in auto retail — bad strategy is.

In this episode of What The Prompt?, host Michael Rodriguez sits down with legendary automotive SEO expert Greg Gifford, COO at SearchLab Digital, to unpack what’s actually true about SEO, content, and AI for car dealers… and what’s pure snake oil.

If you’ve ever been pitched “20 pages of SEO content a month,” promised 500 leads from ChatGPT, or told that AI visibility can be “tracked just like rankings,” this conversation is your reality check.

Greg breaks down, in plain language for operators (not just marketers):

• Why most “SEO” being sold to dealers is really just shoveling low-value content
• The real difference between technical SEO, content marketing, and random blog spam
• How AI and LLMs (like ChatGPT, Gemini, Perplexity) are actually changing search behavior—and where the hype stops
• Why it’s currently impossible to reliably “rank in AI search” the way vendors claim
• How Google’s AI Overviews / SGE work, and why local / dealer SEO is still driven by Google, not chatbots
• The concept of “information gain” and why your content must add something new to the conversation
• How to think about SEO as strategy vs. tactics—and why your market (Dallas vs. rural Iowa) changes everything
• The key questions GMs, GSMs, and dealer principals should be asking SEO vendors before they sign a contract
• Why ranking, traffic, and likes don’t pay the bills—but qualified conversions do

Greg also shares insights from the largest automotive SEO study ever done, and explains why dealers walking away from SEO to “go all in on AI” are chasing 1–2% of the pie while abandoning the 95% of customers still finding them through Google.

If you’re a dealer operator tired of buzzwords and silver bullets, this episode will help you:

• Cut through the noise around AI, SEO, and “visibility”
• Re-align your digital strategy around real business goals (sales, service, acquisition, hiring)
• Spot the difference between a true partner and a vendor running the same tired playbook

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Hit Subscribe, leave us a review, and share this episode with your sales, marketing, and leadership teams.

For more conversations on how AI is reshaping auto retail—from the showroom to the service drive—check out past episodes of What The Prompt? and visit our website for updates and resources.

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What if your service drive could run like a perfectly packed Tetris board — every technician at full capacity, no empty lifts, and no chaos?

In this episode of What the Prompt?, host Michael Rodriguez sits down with Dave Anderson, founder of Evenflow AI, the platform re-engineering how dealerships schedule service, allocate technician time, and recover lost revenue. Drawing on his background in applied mathematics and airline optimization, Dave explains how his team is applying “capacity-aware scheduling” to the back end of auto retail — and why dealers are seeing 20%+ revenue lifts without adding staff.

💡 Topics covered:
•Why service scheduling is the most under-optimized profit center in auto retail
•How to predict true technician capacity and balance advisor loads
•The difference between AI hype and real operational intelligence
•What “demand smoothing” means for fixing bottlenecks before they happen
•How AI can unlock the 30% of revenue dealers are unknowingly leaving on the table

If your shop runs on “controlled chaos,” this episode is your roadmap to flow, profitability, and calm efficiency.

📞 Connect with Evenflow AI: https://evenflow.ai
💬 Guest: Dave Anderson – Founder, Evenflow AI
🎙️ Host: Michael Rodriguez – What the Prompt?

What the Prompt? explores how AI is reshaping automotive retail — from sales to service — featuring the founders, dealers, and innovators designing for what’s next. Subscribe to stay ahead of the curve.

📲 Subscribe now and join the conversation: Where AI meets the showroom floor.

#WhatThePrompt #AutomotiveAI #DealershipTech #FixOps #ServiceDriveInnovation

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Ever had a customer say, “I’ll call you back,” and they actually meant it — but when you followed up, they’d already bought somewhere else?
That’s not a missed call… that’s lost revenue.

Welcome back to What The Prompt?, where AI meets the showroom floor. Today, host Michael Rodriguez sits down with Sanjay Varnwal, founder of Spyne — the company behind Vinny AI, a voice engagement platform reshaping dealership operations in real-time.

🚀 What We Cover

In this episode, we break down:
•How Vinny AI recovers up to $80,000/week from missed calls
•Why inbound AI agents are booking 18%+ appointments
•How dealers lose 20–25% of leads after hours
•AI vs BDC workflows — what changes & what doesn’t
•Real-world metrics from large dealer groups
•The human tone, memory layer & voice logic behind Vinny AI
•Why AI is a force multiplier, not a replacement
•Fastest AI wins for dealers in the first 30 days

This isn’t theory — it’s live dealership performance. Spyne is deploying AI sales & service agents trained on millions of dealership conversations, and the results speak for themselves.

🎧 Why It Matters

Dealers who adopt AI early won’t just save lost deals — they’ll stack opportunities their competitors miss.

🔗 Learn More

Spyne / Vinny AI: https://spyne.ai
Connect with Sanjay: [email protected]

If your dealership could recover $80,000/week without hiring one more person… what would you reinvest it into?

⬇️ Drop your answer in the comments!

#AutomotiveAI #CarDealerships #DealershipMarketing #AIinRetail #VinnyAI

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Dealership marketing is changing FAST — and AI is rewriting the rules. In this episode of What The Prompt?, host Michael Rodriguez sits down with Sean Toussi, CEO of Glo3D, to break down how dealers can use AI-powered marketing to compete with larger groups, create scalable content, and win in the digital-first retail era.

✅ How smaller independents can automate their marketing with AI
✅ Why AI video + 3D is the future of dealership merchandising
✅ The competitive edge AI gives against big-box retailers
✅ Practical steps any GM or dealer can take right now

This is a must-watch for auto retail leaders, dealer principals, and anyone serious about the next wave of automotive marketing.

🔗 Learn more about Automotive Intelligence: www.automotiveintelligence.io
🔗 Learn more about Glo3D: www.glo3d.com
🔗 Explore more interviews & news:    / @whatthepromptai  

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In today’s What The Prompt?, I sat down with Lindsey Gallagher from Authenticom—a true advocate for data freedom in auto retail.

We covered:

🔹 Why API-driven orchestration is a survival move, not a trend
🔹 How locked-up data is bleeding your profits
🔹 What questions every GM should ask before buying the next AI tool

🎙️ Lindsey’s product insights are 🔥 for any vendor, OEM, or dealership leader navigating AI, CRM, and fixed ops in 2025.

👇 Dealer friends, tech partners, execs — what’s the biggest data bottleneck holding you back right now? Let’s discuss.

#AutoRetail #DealershipAI #DataFreedom #Authenticom #WhatThePrompt #AutomotiveIntelligence

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Why do dealerships keep paying for tech they never use?
This week on What The Prompt?, we sit down with progressive dealer-operator Scott Falcone to dig into why culture—not tech—is the real driver of innovation in automotive retail.

Scott’s been in the trenches for over 30 years, and in this episode, he shares why most AI tools flop in dealerships, how he’s flipping the training model, and why mentorship incentives beat silver bullet solutions. If you’re a GM, GSM, or Fixed Ops leader tired of broken systems and pointless vendor pitches, this one’s for you.

We talk about:
•Creating culture-first tech adoption
•Why CRMs, DMSs, and marketing tools still don’t talk
•How AI is being used to solve real dealership problems
•The $8K mentorship bonus that’s changing the onboarding game
•Whether pay plans can actually shape store culture
•What questions to ask AI vendors (that most leaders miss)

Scott also gives us a peek into how his team is using LLMs like ChatGPT and Claude to build in-house tools for recruiting, budgeting, technician pay, and more.

🔧 Real tools. Real leadership. Real conversations.

👉 Today’s prompt:
What would your store look like if culture drove your tech stack?
Let us know in the comments or hit us up to be part of a future episode.

🔔 Subscribe on YouTube, follow us on Spotify/Apple, and leave a review if this helped sharpen your game.

#AutoRetail
#DealershipLeadership
#AIInAutomotive
#CultureDrivenTech
#WhatThePrompt

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What if you could onboard a new hire and get them to full sales effectiveness in just 36 days?

In Part 2 of our conversation with Zach McVicker, founder of Onboardian, we dive deeper into how A.I. is revolutionizing dealership training, onboarding, and employee retention. From AI-driven roleplay and digital scoreboards to the power of centralized data and real-time coaching insights—this episode is packed with actionable knowledge for anyone in auto retail.

Zach doesn’t just talk theory—he walks us through the exact tools, systems, and mindset shifts that modern dealerships need to stay competitive. If you manage a team, run a dealership, or care about using technology to unlock human potential, this one’s for you.

🎙 Topics Covered:

• Why onboarding shouldn’t take 3–6 months anymore
• Using AI to identify skill gaps and personalize training
• How digital performance data leads to real accountability
• The future of roleplay coaching and AI-driven learning
• Retention, culture, and giving your people a true runway

💡 If you missed Part 1 of the interview, you can catch it here: [link to Ep. 5]

🔗 Learn more about Onboardian: https://onboardian.com

📖 Follow Zach on LinkedIn for new articles: https://www.linkedin.com/in/zachary-mcvicker

—

If you got value from this episode, make sure to:

👍 Like

🔔 Subscribe

📤 Share with your GM or dealership team

💬 Drop a comment below with your favorite takeaway!

#AutoRetail #SalesTraining #Onboarding #AIInBusiness #ZachMcVicker #Onboardian #WhatThePrompt #CarSales #AutoIndustry #LeadershipDevelopment #AIForTraining

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What if your dealership could know a customer’s interests, credit range, and car history before they even shake your hand?

In this episode of What the Prompt?, we’re joined by the team from Capture DS — the pioneers behind an AI-driven platform using license plate recognition (LPR), behavioral targeting, and real-time data to transform automotive retail.

We break down how they’re replacing outdated spray-and-pray tactics with hyper-personalized outreach, boosting service traffic, increasing sales efficiency, and making marketing actually work for the people selling cars.

🚘 Topics covered include:

• How LPR cameras turn plates into data-driven insights
• Personalized walk-arounds using ChatGPT & behavioral segments
• Predictive marketing based on 600+ customer attributes
• Real-time CRM/DMS integrations and AI-triggered workflows
• Why your dealership might already be behind

Whether you’re a GSM, GM, F&I Manager, or vendor — this episode gives you an inside look at how tech and data are changing the floor forever.

🔗 Subscribe, rate, and share if you’re ready to stop guessing and start selling smarter.

#AutomotiveAI #CarSalesTech #CaptureDS #AutoRetail #WhatThePrompt

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Why do U.S. and European dealerships operate so differently? And how is AI reshaping the global auto retail landscape?

In this episode of *What The Prompt?*, 25-year auto industry leader Ned Nedialkov (former BMW Sales Director, Lithia GM, and founder of Alterra.BG) joins us to break down global dealership culture, tech gaps, and what most sales teams are still getting wrong.

🚘 Here's what we dive into:
• Why European car sales feel slower - but may be more personal
• How AI is (and isn’t) being used in CRM + DMS systems globally
• Commission vs. flat pay - which sales model actually wins?
• The "Agency Model": Will manufacturers kill the dealership?
• Ned’s new tech platform disrupting Bulgarian retail: Alterra.BG

👀 Prompt of the Day: *Build what works in real life, not just what looks good in a demo.*

👉 Subscribe for weekly episodes on the future of AI, auto, and customer experience.

🔗 Learn more: https://alterra.bg
🎧 Listen on Spotify & Apple Podcasts: [Insert Links]
📢 Let us know in the comments — is the U.S. ahead, or is Europe just different?

#AutoRetail #CarSales #AI #WhatThePrompt #DealershipTraining #AutomotiveCRM

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In this episode of What The Prompt?, Michael Rodriguez sits down with Todd Smith, CEO of QoreAI, to break down the real state of artificial intelligence in automotive retail. From CRMs that fail to deliver, to lead quality myths, to why most AI tools are just “smarter spreadsheets,” this conversation hits where it matters: dealership performance.

Todd reveals what a true System of Intelligence looks like, and why data hygiene is the #1 priority for any dealer looking to future-proof their business. Whether you’re a GM, GSM, or vendor building for the auto space, this episode is your prompt to stop guessing—and start knowing.

What You’ll Learn:

✅ Why most CRMs are stuck in the past

✅ What “AI as a co-pilot” really means

✅ How to prioritize leads using real buying signals

✅ The truth about lead quality, personas, and marketing ROI

✅ Why your data is probably lying to you—and how to clean it up

✅ What QoreAI is actually doing under the hood (no fluff)

Timestamps:

00:00 Unpacking AI in the Automotive Industry

02:11 Building the Brain of the Dealership

05:43 AI as a Co-Pilot, Not a Replacement

09:25 Transforming Customer Interactions with AI

13:09 Predicting Customer Behavior with Data

19:51 The Importance of Data Hygiene

25:19 QoreAI: A System That Thinks

26:56 Leveraging Data for Customer Insights

31:02 Understanding Lead Quality and Customer Behavior

37:48 Debunking AI Myths in Automotive Retail

43:01 Preparing for an AI-Driven Future

49:21 The Importance of Data Hygiene in AI Implementation

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Where real car people talk real AI—weekly.

👉 Subscribe & hit the bell so you never miss a drop.

#AI #AutomotiveRetail #CRMHacks #LeadScoring #WhatThePrompt #ToddSmith #QoreAI #AutoTech #DealershipInnovation