What message should Freemasonry communicate to the public to effectively attract new members and convey its true essence?

Freemasonry faces challenges in how it presents itself to the public through signs, banners, and promotional materials, leading to misunderstandings about its true nature and purpose. Despite extensive promotional efforts, there is a disconnect between the intended message and public perception. The emphasis on charity and community service, while positive, may not fully capture the unique value of Freemasonry. Additionally, both the public and many Masons themselves often lack a clear understanding of what Freemasonry truly is.

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