This past weekend I spoke at a conference in the Dallas-Fort Worth Area at the Texas Motor Speedway. It’s an incredible venue and I’m so thankful I got to connect with the audience at the event and have amazing conversations.

Our lunch seating overlooked the racetrack and I watched as some of the fastest cars I’ve ever seen raced around the track. What I noticed was that while the cars were going fast, they weren’t going as fast as they could. Why was that?

They were practicing. They were getting their laps in on the track perfecting their craft before their audience could see them race. You have that same opportunity with your Message.

Today is your chance to work on your craft. You can get in front of the camera, do a few takes, rewatch the film, and then, do a few more takes, perfecting how you want to show up on screen. You can do that with your videos, your podcast, your breakout session prep, your blog articles, all of the different ways you craft and share your Message.

Put in the work today by working on your Message because you have the power to change someone’s life with what you have to say. Your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”