Tune in as Airto Zamorano, CEO of Numana Medical, talks to Dr. Colin Pero, a double board-certified ENT & Facial Plastic Surgeon based in Dallas, TX. 

Running a medical practice takes far more than clinical skill, it’s a test of leadership, strategy, and the ability to evolve in a constantly changing industry. How do you go from being a great clinician to building a truly successful business? 

Learning how to balance both sides not only drives growth but also creates a more fulfilling, sustainable career.

Hear the unfiltered realities of growing a private practice, from the early challenges of finding confidence and purpose, to the strategies that create lasting growth. Dr. Pero shares how genuine patient care, team alignment, and data-driven marketing form the foundation of a thriving medical practice.

Join us to discover valuable insights as Airto and Dr. Pero discuss what it really takes to build, grow, and sustain a successful medical practice.

• Overcoming "impostor syndrome" early in practice.
• The challenges and rewards when transitioning your practice’s medical focus.
• The critical importance of patient experience and customer service for an aesthetics practice.
• Building and managing a team with the right mindset (medical vs. cosmetic).
• Why doctors MUST be hands-on in practice building. You can't just delegate everything!
• Strategic planning, data analysis, and choosing the right partners for success.
• Balancing a demanding career with family life.

Visit Dr. Pero’s practice: https://drpero.com/

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