Profit optimizer, Brian Flynn, covers what business school never taught you--how to optimize a small business operation.

Brian Flynn, P.E., BCEE, author of Maximizing Engineering Firm Profits—Profit Fundamentals, talks about making money when running a small engineering and architectural firm.

In less than 20 minutes he presents the business fundamentals of SUM. He covers the basics about the SUM Concept—P=1- 1/(SUM), where profitability equals:

• Salary to expense ratio

• Utilization

• Multiplier