Over the years, I've come to realize that, what folks advertise and say they do, often bears no resemblance to what they actually do. Consider the broke financial advisor, or the event sourcing evangelist who sticks to basic CRUD and Active Record for their own projects, or the TDD expert who secretly doesn't TDD. The truth is that folks advertise what they're excited by. And, too often, what excites us is what's new and undiscovered.