As much as it pains me to say this, there is no one-size-fits-all answer to, "WTF should I put on my Start Here page?"
I get this question all the time, and people are always looking for a quick answer. They want me to give them a formula of exactly what your Start Here page needs to have and where to put it.
There is no one-size-fits-all answer here, and the designers that give you a list of elements without first asking about your revenue model, are -- well -- wrong.
What you put on your Start Here page depends entirely on what your business model is, and how you make money.
Join me in the Designerless Launch Pad and ask me your questions about your Start Here page!
http://www.facebook.com/groups/designerlesslaunchpad
Show notes: http://www.designerless.com/5