If you’re dealing with underperformance in your system right now, don’t wait and hope it fixes itself.

Book your free Franchise Growth Strategy Call at guycoffey.com.

We’ll assess what’s really happening, build a support and accountability plan, and decide the smartest next move to protect your brand and your energy. 

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Every franchisor will face this moment: a franchisee who isn’t performing. Sales stall. Morale drops. Other franchisees start watching closely to see what you’ll do next.

In this solo, tactical episode, I walk through the exact 7-step playbook I use to diagnose underperformance, support franchisees the right way, and protect the brand when tough decisions need to be made. Underperformance is inevitable. What matters is how fast and how intentionally you respond.

Key Takeaways

• Why every franchise system has a bottom 10–20% of performers
• How ignoring underperformance can poison your entire brand
• The 3 E’s framework: effort, execution, or economics
• How to structure a performance improvement plan that actually works
• Why expectations must be objective, time-bound, and documented
• How to balance empathy with brand standards
• When exits, transfers, or closures are the healthiest option
  
  

Time Stamps
00:00 Introduction: The Franchisee Performance Dilemma

00:36 Understanding Underperformance

00:53 The Franchise Scaleup Show: Your Guide to Success

01:24 Episode Overview: Tackling Underperformance

01:56 Reality Check: Accepting Underperformance

02:12 Diagnosis: Identifying the Root Cause

02:42 Support Plan: Building a Path to Improvement

03:28 Setting Clear Expectations

04:00 Accountability with Heart

04:31 Knowing When to Exit

04:54 Mindset Reset: Embracing Tough Decisions

05:11 Tactical Takeaways and Conclusion

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey