In order to capture the attention of a potential buyer, you must sell the problem that you have solved in your company and not the product. In this episode, host Brad Costanzo talks with John Warrillow about the questions you need to ask yourself in order to have a profitable exit when selling your business. John is an entrepreneur and author with over twenty years of research experience into the small and medium business (SMB) market. He founded The Value Builder System to level the playing field for business owners as they approach their exit. On today’s show, John reveals the best and creative ways to effectively sell your business and make a profit out of it.

Some Topics We Discussed Include:

• How to know your PRE Score: “Personal Readiness to Exit” and why it matters
• Important questions to ask yourself before you ever decide to sell your business
• The biggest reasons owners decide to sell their business
• John's upcoming book about how sellers can better negotiate with sophisticated buyers to ensure they get the best price and terms possible
• Valuing a company on revenue vs earnings

Learn more about John and get the full shownotes at https://baconwrappedbusiness.com/what-to-do-when-its-time-to-sell-your-business-with-john-warrillow

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