ThatContentNerd Podcast

What to Do when Nothing is Working


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In today’s episode, we're diving into a topic that’s often avoided but absolutely necessary to address: what to do when it feels like nothing is happening in your business.

  1. The Hurry-Up-and-Wait Cycle:

    • Understanding the frustration of putting in effort and waiting for results.
    • Examples of creating content, funnels, and strategies only to wait for feedback and data.
    • Defining Success:

      • The importance of redefining what success looks like.
      • How financial numbers, email subscribers, and social media metrics can skew our perception of progress.
      • Facing Financial Struggles:

        • Acknowledging the reality of financial pressure and how it impacts your mindset.
        • Personal stories of overcoming financial hardship while growing a business.
        • Recognizing Invisible Progress:

          • Why it’s crucial to look at facts over feelings.
          • Identifying the unseen growth happening in your business.
          • Shifting Your Perspective:

            • How to critically evaluate and adapt your strategies.
            • The importance of maintaining a proactive mindset.
            • Engagement and Community Building:

              • Practical steps to increase engagement with your audience.
              • How to reach out and provide value to your followers.
              • Adapting Your Offers:

                • Real-life example of adjusting a membership offer to meet client needs.
                • The balance between giving people what they need and what they want.
                • Embracing the Process:

                  • Allowing yourself to feel emotions and then taking decisive action.
                  • The power of leaning into your capabilities and believing in your potential.
                    • Redefine success in broader terms to recognize all forms of progress.
                    • Look at your business with a critical, yet compassionate eye to see where growth is happening.
                    • Engage with your audience authentically to build lasting relationships.
                    • Adapt your offerings based on feedback and real needs.
                    • Allow yourself to experience emotions but don't let them paralyze you—take action and adjust as necessary.
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                      ThatContentNerd PodcastBy Karleigh Lynne