Lately, the Instagram organic reach has been going down and when something like this happens on a social media platform, lots of people start to freak out.

So this week, we wanted to create a video that explains why the organic reach goes down on social platforms and what to do when something like this happens.

Here are the 3 main takeaways:

1. Organic reach goes down because the business wants you to buy more ads in order to reach your audience.

2. Just because the organic reach goes down, doesn't mean that the attention has left the platform.

3. Adapt. Don't complain about it going down. You just need to adapt.