In this episode, Mike and Mark talk about all the challenges that an entrepreneur faces when they are considering for the first time to bring in a full-time head of sales, a full-time sales person, or hiring a firm. It's not an easy transition and often times the real issue is that it's really not time yet. The challenges are complex, and a lot of it has to do with confusion between the roles of sales and marketing and the difference between the two. Mike and I dig into many of the situations that make for success and for failure during the transition. This discussion is particularly relevant for commodity or services businesses. 
 

GET IN TOUCH:

MARK LEARY:
www.linkedin.com/in/markhleary
www.leary.cc

MIKE FAHERTY:
https://www.facebook.com/ProSalesConnection
https://www.prosalesconnection.com/


Production credit:
Engineering / Post-Production: Leo Medley
Art / Design: Immanuel Ahiable