In the world of marketing, it’s common for marketers to feel bored by their own advertisements, often leading to a cycle of constant change and innovation. However, the reality is that consumers simply don’t share that sentiment. They care less about the excitement of the advertisement and more about whether it resonates with them and influences their decisions. In this episode, we will explore strategies for creating advertising that effectively predisposes consumers, even when it may seem mundane to those in the industry. Join us as we uncover what truly makes ads work and how to shift our perspective on what engages the audience.