This week we're welcoming Jonathan Walls, a potential business owner who's developing a board game concept. Carrie does her first business consultation with Jonathan, and we get to listen in! We hear what Carrie learned from her branding consultant, Emily Wells, and then we talk through Jonathan's questions: Should he start an LLC or an S Corp? Use Legal Zoom or a lawyer? What are the pros and cons of raising money through investors versus with a Kickstarter? And how should Jonathan value the contributions of his business partner? Find full show notes at LocalistPodcast.com.