In this episode, Tyler and Susan opine on their forbidden drinks of choice and then dive into the nitty-gritty details of Google Analytics emailed monthly snapshot reports.

Susan Barry of Hive Marketing has a burning question that she needs answered: “What do those snapshot email reports from Google Analytics even mean?”

By reviewing her Monthly Performance report in Google Analytics, Tyler Jacobson of Omnifonic Digital Marketing is able to concisely break down why month-over-month reporting can sometimes present a misleading picture. While these reports can offer valuable statistics such as sessions, users, and conversion rates, the data is fairly limited in its scope. Instead, each email should be treated like an alert to check on the deeper details as to how your site is performing. When gleaning these emails you will also need to take into account several factors such as seasonality or underperforming campaigns. This will require some research on your end, and the following free tools and resources will help you identify any issues that your site might be having:

Free Tools & Resources for Businesses using Google Analytics

* First, if you have not done so already, set up a Google Analytics account as this will allow you to analyze in fine detail the traffic and visitors to your site. Unsure how to do set up Google Analytics? No sweat, we have you covered with our guide The right way to set up Google Analytics.* Google Data Studio is a free interactive dashboard that pulls together data from over 150 sources, including Google Analytics, into easy-to-read reports using data visualization.* Google Search Console is another free service offered by Google that lets you find out a great wealth of information about how Google sees your site. This includes measuring your sites search traffic, discovering high traffic queries/pages on your site, and various other insights on how to improve your site’s visibility and presence in Search Engine Results Pages (SERP)* Be sure to subscribe and keep updated on SEO Blogs such as SEMRush, Ahrefs, and Search Engine Journal. A great SEO starting point would be one of our gems: What is SEO? A philosophical take.* Update Blog Posts to increase traffic and leads while ensuring that you are not getting rid of the queries and keywords that are still effective like in Susan’s Hive Marketing DBR

Don’t have the time to set up Google Analytics for monthly snapshot reports, but you know that you’re ready to take your site and your business to the next level? Schedule a FREE Consultation

Transcript

[Intro] This is the Omnicast Sales and Marketing Podcast for leaders that are ready to grow their businesses. With your hosts, Tyler Jacobson and Susan Barry.

[Tyler] Welcome to the Omnicast Sales and Marketing Podcast.