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What to Do With the Request a Review Button with James Thomson
Amazon is introducing a program that will make it easier for sellers to reach out to their customers on Amazon to request feedback on product reviews. But what's at stake with this new program? Why have some sellers and software providers been suspended? What should you do if you are yet to be suspended?
Even though Amazon has made these big changes, there are still a lot of "black hat" tactics going on and it's very unfortunate for honest sellers. Competing with sellers engaging in these techniques can be very challenging.
James Thomson is a seasoned entrepreneur and an Amazon expert who joined Buy Box Experts in 2013. He is the co-author of The Amazon Marketplace Dilemma and co-founder of The Prosper Show. He holds a PhD in Marketing Strategy from Northwestern University.
In this episode, Eric Stopper is joined by James Thomson to talk about Amazon's new Request a Review button, automatic vs manual buttons, and Amazon sellers' use of "black hat" tactics.
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By Joseph Hansen and James ThomsonAmazon is introducing a program that will make it easier for sellers to reach out to their customers on Amazon to request feedback on product reviews. But what's at stake with this new program? Why have some sellers and software providers been suspended? What should you do if you are yet to be suspended?
Even though Amazon has made these big changes, there are still a lot of "black hat" tactics going on and it's very unfortunate for honest sellers. Competing with sellers engaging in these techniques can be very challenging.
James Thomson is a seasoned entrepreneur and an Amazon expert who joined Buy Box Experts in 2013. He is the co-author of The Amazon Marketplace Dilemma and co-founder of The Prosper Show. He holds a PhD in Marketing Strategy from Northwestern University.
In this episode, Eric Stopper is joined by James Thomson to talk about Amazon's new Request a Review button, automatic vs manual buttons, and Amazon sellers' use of "black hat" tactics.