In this episode of Now that's Significant, we were joined by Kim Short, Senior Vice President, Ipsos North America. Having worked in the industry since 1996, Kim has a passion for understanding what makes brands successful and how to drive their success to new heights with the support of communications that entertain, inform, and persuade.

We drew on her extensive experience in the industry to discuss the dreaded data shift, something many of us know a lot about after recent pandemic-ravaged years we've endured.

Throughout the episode, we discussed:

• Those dreaded data shifts and how insights teams and brands can help navigate after experiencing such a shift.
• We took time to understand what a data shift was, mentioned a few examples, including those that are internal and external shifts.
• We covered what to look for when trying to spot a data shift, especially when one has occurred but it's not reflected in your data.
• We looked at both what an organization should and shouldn’t do once they’ve spotted a shift in their data.
• And we touched on the role of technology in helping an insights team move forward with their longitudinal study.

Enjoy the show