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What To Expect And How To Prepare Your Email Marketing For Cyber Weekend
Lizzie Nirenberg is the Agency Marketing Manager at Klaviyo, an email marketing platform for eCommerce merchants. If you’re curious about how email marketing can effectively fit into your BFCM strategy this season, this is the episode for you. Lizzie gives us the inside scoop on BFCM numbers so far, and what we can expect for the remainder of the year. She looks at the 2020 eCommerce landscape, her predictions for this year’s BFCM, and gives us her checklist on how to prepare for it.
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By Merchant MasteryLizzie Nirenberg is the Agency Marketing Manager at Klaviyo, an email marketing platform for eCommerce merchants. If you’re curious about how email marketing can effectively fit into your BFCM strategy this season, this is the episode for you. Lizzie gives us the inside scoop on BFCM numbers so far, and what we can expect for the remainder of the year. She looks at the 2020 eCommerce landscape, her predictions for this year’s BFCM, and gives us her checklist on how to prepare for it.