On this episode of “Tough Business,”  John Fosco & Travis Browne talk about the UNREALISTIC expectations 99% of people have when starting a new business. John explains how when a business is young, excitement and unmeasurable expectations are typically set rather than focusing on small, incremental growth. Travis shares a very personal story about how he set unrealistic expectations when he first launched RondaRousey.com and how it ended up discouraging him and ultimately making him feel like he failed. This episode will help you set realistic expectations when starting a business from scratch.

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