Podcast Strategy That Brings in Clients

What to include in your first podcast episodes


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Wondering what your very first podcast episodes should include if you want people to listen and stick around?

In this episode, I walk you through exactly what I recommend including in your first three podcast episodes and why it matters so much. I break down what each episode should focus on, how to structure them, and how this sets the tone for your show and your business.

I also share my go-to tips for launching with impact, from why solo episodes are key at the start, to how staggering your release times can make a big difference. If you're planning a podcast launch soon, this is the guide you didn’t know you needed.

You’ll leave this episode knowing how to:

  • Structure your first three episodes
  • Build early trust with your listeners
  • Increase your chances of charting at launch
  • Set up your podcast to support your business goals


Want to win access to the Podcast Launch Programme?
Rate and review the podcast on Apple or Spotify, then screenshot your review and share it in your Instagram Stories tagging @podcast.support.services by Wednesday 11 June 2025!

SHOW NOTES: https://podcastsupportservices.com.au/44-what-to-put-in-your-first-3-podcast-episodes/

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  • Meet other podcasters and find guesting opportunities in my Facebook Group Australian Podcasters Collaborative.
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  • Book your podcast audit
  • Free Trello board template
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Podcast Strategy That Brings in ClientsBy Laura McRae - Podcasting Strategist and Consultant