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In this podcast episode, the host welcomes Jen Kinal, an expert in event planning and community building. They discuss the resurgence of in-person events and their importance in connecting deeply with audiences post-pandemic. Jen shares her extensive experience hosting various events, from small workshops to large conferences, emphasizing the need for clear goals and meticulous planning. They dive into budget considerations, the benefits of intimate vs. larger gatherings, and the vital role of sponsors. Jen also highlights the power of social media in promoting events and creating lasting connections. This episode offers valuable insights for entrepreneurs considering the impact of live events on their businesses.