When this podcast was recorded, on March 11, U.S. equities were down 13.7% since February 21, when the threat of the coronavirus infected the markets. At best, advisors are faced with clients asking what this means for their future. At worst, clients are calling to demand that advisors sell and de-risk their portfolios. My guest and I will focus on the importance of client communication, especially in today's market conditions. What can advisors do to keep their clients calm and informed in the "panic" we've seen recently?