Scaling to Freedom Podcast | For 7-figure female coaches

What to spend your marketing budget on


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If there’s one thing you really want to be careful with in the beginning of your business, it’s money. That carefulness may never change, but in the beginning stages, it can be a huge concern. 

Where should you put your money? Is Facebook ads a waste? Or your best investment? How much money should you blow on trying out every awesome looking software out there? 

There are so many decisions and mistakes to make and it’s never fun when money is involved. So, I decided to use this episode to give you some simple guidance on what is worth investing in at different stages of your business. 

After this episode, you won’t have to worry about making the wrong choice and you’ll be ready to know where your money really belongs when growing your business. 

In this episode you will learn: 

  • What to spend your money on at each stage of your business 
  • Where to start putting your budget 
  • What spending to avoid at first 
  • Which expenses have always given me the biggest return

Things I mentioned: 

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Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram  @christinadbernhard


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Scaling to Freedom Podcast | For 7-figure female coachesBy Christina Bernhard | FB ads Agency for Coaches

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