What Do You Look For In A Supplier Well, it should be obvious what to look for in suppliers - shared internal and external branding. Whether you are a startup without much market awareness or a major player with a long track record, who you associate with matters. You can't have your brand associated with organizations that will spoil or destroy yor brand.

Once you assess their products and services fit what you need, the preliminaries are done. It is time to do the heavy lifting of finding what they are about. Are they as dedicated to make the relationship as you are?

Topics: Good faith negotiation Long, intense meetings Not replaceable Willingness to invest into the relationship