Trade Show Insights

What Trade Shows Can Learn from IKEA - TSI10.14


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It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my husband and I visited, we spent more than five hours exploring the non-traditional retail store, and most every visit since has been for at least an hour and a half, even if we knew exactly what we were looking for. (Of course most every visit also includes either a meal of Swedish meatballs in their restaurant or a stop at the bistro for ice cream or a cinnamon roll …) Prefer to listen

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Trade Show InsightsBy Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author

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