Humans are creatures of habit, latching onto brands that we can’t seem to part with - but what drives this emotional pull toward brands, the product, or its purpose?

This episode of Tech & Soul hones in on the relationship between brand loyalty and the influence of technology companies, and who better to shed light on the power of brand than Colt’s Chief Marketing & Comms Officer, Mark Beeden!

Join us to get behind the brands front-of-mind this festive season, and figure out just why we’re so attached to them…

In this episode:

• The influence of technology companies on customers’ brand loyalty

• Nostalgia and tribalism swaying our attachment to brands

• Creating value beyond your products

• The value of heritage and authenticity

• AI’s growing use in all aspects of marketing

  
  

  Mark Beeden

  https://www.linkedin.com/in/mark-beeden-a7263343/

  
  

  Colt Technology Services

  https://www.colt.net/