I heard about something that President Trump did to Joe Biden.  Joe had started a new campaign to target the Hispanic vote and called it "Todos Con Biden" (Spanish for "All with Biden") Trump’s team saw the twitter and YouTube Announcement and immediately looked online and noticed that the domain todosconbiden.com was still available and purchased it. So now when you visit the site you get a picture of a cross-armed Biden looking down with a message that in both Spanish and English, "Oops, Joe forgot about Latinos. Then in English only “Joe is all talk.”  You get two buttons, that lead you to Trumps Latino campaign website, and a message on the bottom that states “Paid for by Donald J. Trump for President, Inc. www.donaldjtrump.com”

Like him or not, this was a brilliant move. Now to be fair apparently it has happened to Trump as well with some anti-Trump people doing the same to him on one of his campaigns pushes. You have likely already seen how this ties into doing business.  It is very obvious that getting and maintaining the domain name for your website is of very high importance.  I have seen this before in other industries and places before, even with non-profit organizations. When you are starting a business, one of the first things you need to do is register your domain name of choice. You do not even need a website to attach to it, you can buy and hold a domain name for as long as you want and the cost is minimal depending on the domain you want to use. Make sure you do not let slip in public before you register it. If it is an amazing or clever name, someone else may jump in and snag it, just like Trump did with Biden.