Content marketing campaigns are intricately woven, multifaceted roads that work together for a common cause—at least, they should be. Many modern content marketers have the unfortunate tendency to view content through a singular, warping lens that combines all forms of content together in an incoherent puddle of words.

It's not enough to simply write large quantities of content and hope for the best. There are several types of content, which I've broken down into three major categories, each of which has advantages and disadvantages that can be molded together to form one cohesive strategy.

I've designated these types of content as "big," "medium," or "small," but these words don't necessarily describe the content's length as much as they describe the content's depth. The depth of your content is the most important factor when categorizing the function of each—even though length is often loosely associated with that depth.

Let's take a look at each type of content available, and where they belong in the context of your larger campaign:

Mentioned in Today's Episode:

• Content writing service

• distinct and consistent brand presence

• SEO strategies

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