28: What Undecided Voters Teach Us About Depolarizing with Diane Hessan

Diane Hessan is known for her entrepreneurial agency work, but in 2016 was tapped by the Hillary Clinton campaign to do some nonstandard polling of undecided voters, keeping in touch with them over long periods of time and building relationships. What she learned surprised her, but not only that, she is doing it all again with independent voters as Trump’s presidency continues to roll out.