Do you think you know your audience? Well we are here to challenge that very notion.

On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster!

Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market.

Learn what distinguishes a customer from a consumer and what this means for the success of your brand.

For more episodes and information, visit us at www.papidigital.com/podcast

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