When your website says, “we value your privacy,” how do users interpret that statement? How do they experience “privacy” in your product? What messages are you conveying--perhaps unintentionally? Privacy expert Michelle Finneran Dennedy helps designers think about privacy in the context of the user experience.

In this episode, we talk about:

• What does privacy mean?
• How, as designers, we give the user ideas of what to expect around privacy—an opportunity to erode or foster trust.
• The approach her team took at McAfee when it came to redesigning their privacy policy.
• Starting with ethics—and revving that “ethical engine.”
• Who should designers reach out to about privacy at their organization? What should they ask?

Michelle Finneran Dennedy is a privacy expert, the co-founder of Privacy Code, and was formerly Chief Privacy Officer at McAfee. She is the co-author of The Privacy Engineer’s Manifesto.