In this episode of The Attainment Podcast, we sit down with Narbe Alexandrian, Founder and CEO of Define Capital, to explore what venture capital and private equity investors really look for in a company’s marketing strategy.

Narbe shares candid insights from both sides of the investment table, drawing on his experience as a former VC at OMERS Ventures and now as a PE leader acquiring and scaling software businesses. We dig into the role marketing plays in driving valuations, winning investor confidence, and building companies that actually scale.

From customer centricity and go-to-market alignment to product messaging, churn metrics, and what separates good from great teams, this episode is a goldmine for any founder or marketing leader looking to attract investment and accelerate growth.

If you're building, marketing, or funding a business, this conversation is one you won’t want to miss.