In this episode, we discuss the decline of deviance. From cults to alcohol, movies to car colors, the evidence is clear that society is afraid to take risks. What does that mean for the food industry -- and humanity at large? Then, now that the controversy has subsided, we dive into what the Cracker Barrel uproar was really about. What can brands learn from Cracker Barrel's missteps, what could Cracker Barrel have done to engage new consumers in ways that honored the brand identity, and why should the food industry take their role in consumers' lives more seriously?