Personal branding isn’t just for celebrities or influencers anymore. It’s quickly becoming a must-have for anyone who wants long-term career relevance and opportunity.

In this episode of the Powerful Personal Brand Podcast, I’m joined by Andrew Stallings, founder of Athelo Group, an athlete marketing agency known for building enduring brands beyond the playing field. We dive into how personal branding for athletes and professionals has shifted from focusing solely on performance to being built around authenticity, purpose, and long-term impact. Andrew shares why personal branding should begin before you’ve “made it” and how chasing followers often misses the point.

You’ll learn:

1. Why personal branding starts earlier than ever, even before success hits
2. How to build a personal brand that lasts beyond a single career phase
3. Why authenticity beats polish, and relatability creates real connection
4. The truth about vanity metrics vs. community-building
5. How to treat your personal brand as a long-term asset, not a quick fix

If you're an athlete, creator, or professional ready to think beyond short-term wins and social metrics, this conversation will help you build a more meaningful, future-proof personal brand. Personal branding done right opens doors long after the spotlight fades, and this episode shows you how to start.