In this episode, I’m very pleased to welcome Fiona Czerniawska, CEO of Source Global Research.  I’ve known Fiona since before she founded Source and have enjoyed watching it grow over the years, becoming the definitive source of data and insight on the consulting industry and professional services more broadly.  Fiona talks about how they knew they needed to think more deeply about their purpose and how they went about it. She also describes their fast, flexible approach to strategy implementation – an approach directly linked to their purpose, which many organisations could use.  Join me for an informative, engaging, and insightful discussion.