Storytelling is one of the most overused terms in the creative industry, yet it's vital to building meaningful connections and relationships with our audiences.

Oftentimes, storytelling, as a concept, can get the glamorous treatment, but the truth is, it's quite vague.

What makes a story, and how can you use storytelling to make someone care or feel?

In our latest episode, we dive into storytelling as a strategy, discuss why not everything is a story, and talk about why eliciting emotions in your audience may be a better path forward towards relationship building.

📽️ Watch the podcast on YouTube

Mentioned in this Episode

Mobituaries

One Year

Malcom Gladwell

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