Data is such an effective way to figure out where you’re at as a business. It lets you decipher what’s working and what’s not, and creating benchmark reports can open your eyes to the areas you can improve on.

Jason Widup, VP of Marketing, and Silvio Perez, Head of Performance & Product Innovation at Metadata, discuss their insights and findings from Metadata’s 2022 B2B Paid Social benchmark report.

Find out:

• The type of copy that works best on Facebook
• How the nuances of social channels can skew your data
• Why Metadata’s successful clients started their marketing on LinkedIn

For more on Metadata’s 2022 Paid Social benchmark report and top tips for B2B marketers, tune into the full episode.

0:00 – 1:22 – Introduction

1:22 – 4:36 – Taking benchmark reports with a pinch of salt

4:36 – 7:59 – How the report was put together

7:59 – 11:14 – Exploring the summary metrics

11:14 – 24:17 – LinkedIn vs Facebook

24:17 – 32:37 – Tips and tricks for using conversation ads

32:37 – 34:56 – Exploring cost per triggered opportunity

34:56 – 40:45 – Does audience size matter?

40:45 – 41:15 – Do you need to release a full benchmark report?

41:15 – 42:24 – Outro